#Small Town Remedy surpasses 9,500 on iQIYI’s popularity index#

Entering the ranks of nationally beloved dramas! The warmth of Small Town Remedy keeps growing by leaps and bounds, and its outstanding results are absolutely fantastic! Thank you all for your unwavering support and wholehearted companionship along the way. Every bit of your love and special affection is cherished and remembered! In the days ahead, let’s continue to meet in this little town and gather even more warmth!

Lead Actor: Xiao Zhan

Special Appearances (listed in order of the number of strokes in the actors’ surnames): Wang Yanlin, Shi Pengyuan, Zhang Guoqiang, Jiang Yan, Ni Dahong, and Jian Renzi.

[#Small Town Remedy#] Starting October 21, the drama airs two consecutive episodes every evening during CCTV-8’s prime-time slot.

For iQIYI VIP members:

• Starting October 21: Four episodes become available at 7:30 p.m. daily.
• Starting October 22: Two episodes become available at 7:30 p.m. daily.

Good news from our small town! 🎉 #SmallTownRemedies iQiyiPopularityExceeds9000#! We’ve been dedicated to protecting this small town! Sharing joys and sorrows, thank you all for your support and love~

Leading Cast: Xiao Zhan @肖战
Special Appearances (in order of surname stroke count): Wang Yanlin @王彦霖, Shi Pengyuan @史鹏元, Zhang Guoqiang @演员张国强, Jiang Yan @姜妍二胖, Ni Dahong, Jian Renzi @菅韧姿

#SmallTownRemedies# Starting October 21st, two episodes will air nightly on CCTV-8 @CCTVDrama prime time slot; VIP members on @iQiyi will receive 4 episodes at 7:30 PM. Starting October 22nd, VIP members will receive 2 episodes daily at 7:30 PM.

#SmallTownGoodPrescriptionsExceed8500 on iQiyi# Entering the Hall of Fame! The good news keeps coming from the small town, thank you all for coming! This outstanding achievement is all thanks to everyone’s unwavering support. Every bit of love is precious, thank you all for your continued companionship~

Starring: Xiao Zhan @肖战 Special Appearances (in order of surname stroke count): Wang Yanlin @王彦霖, Shi Pengyuan @史鹏元, Zhang Guoqiang @演员张国强, Jiang Yan @姜妍二胖, Ni Dahong, Jian Renzi @菅韧姿

#SmallTownGoodPrescriptions# Starting October 21st, two episodes will air nightly on CCTV-8 @CCTVDrama prime time slot; 4 episodes will be updated daily at 7:30 PM for iQiyi VIP members; starting October 22nd, 2 episodes will be updated daily at 7:30 PM for VIP members.

Celebrating this joyous occasion with drums and gongs! #SmallTownGoodPrescriptions surpass 8000 on iQiyi# 🎉 Back in our small town, let’s embrace life as it unfolds, and find our days becoming increasingly stable and peaceful.

Starring: Xiao Zhan @肖战

#SmallTownGoodPrescriptions# Starting October 21st, two episodes will air nightly on CCTV-8’s prime-time slot; iQiyi VIP members can watch four episodes at 7:30 PM. Starting October 22nd, VIP members can watch two episodes daily at 7:30 PM.

#SmallTownGoodPrescription# The most popular drama series on its first day of simultaneous broadcast on TV and online in 2026! #SmallTownGoodPrescription’sIQiyiPopularityExceeds7500# The vibrant atmosphere of the small town continues to grow, life in the small town is warm and cozy, and the town lord is awesome! #SmallTownGoodPrescriptionPremiersToday#

Starring: Xiao Zhan @肖战
Special Appearances (in order of surname stroke count): Wang Yanlin @王彦霖, Shi Pengyuan @史鹏元, Zhang Guoqiang @演员张国强, Jiang Yan @姜妍二胖, Ni Dahong, Jian Renzi @菅韧姿

Starting October 21st, two episodes will air nightly on CCTV-8 @CCTVDrama prime time slot; VIP members on @iQiyi will receive 4 episodes at 7:30 PM. Starting October 22nd, VIP members will receive 2 episodes daily at 7:30 PM.

#SmallTownRemediesPremieresToday# Great news! 🎉 #SmallTownRemediesiQiyiPopularityOver7000# Our small-town doctors are brimming with energy! No need to overthink things here, just enjoy yourself! Thanks for watching, and we’ll continue chatting about small-town life every night!

Starring: Xiao Zhan @肖战
Special Appearances (in order of surname stroke count): Ding Jiali, Wang Yanlin @王彦霖, Shi Pengyuan @史鹏元, Liu Hua @道哥刘桦, Ren Chengwei @任程伟, Zhang Guoqiang @演员张国强, Chen Jin (陈瑾), Jiang Yan @姜妍二胖, Ni Dahong, Jian Renzi @菅韧姿
Appearances (in order of surname stroke count): Ma Fanding @演员马凡丁, Qu Zheming @曲哲明, Chen Yongsheng @演员陈永胜, Zhang Ao (张百乔) @张百乔-, Fang Bin (房子斌) @房子斌, Jiang Yihong (姜宏波) @姜宏波

#小城良方# Starting October 21st, two episodes will air nightly on CCTV-8 @CCTV剧中金点年2episodes. VIP members on @iQiyi will receive 4 episodes at 7:30 PM. Starting October 22nd, VIP members will receive 2 episodes daily at 7:30 PM.

#A Good Remedy for a Small Town Exceeds 6500 on iQiyi# Good news for the small town! Its popularity has surpassed 6500! Get excited, town folks! The small town continues to warm hearts, and everyone is healing. #A Good Remedy for a Small Town Premieres Today#

Starring: Xiao Zhan @肖战
Special Appearances (in order of surname stroke count): Wang Yanlin @王彦霖, Shi Pengyuan @史鹏元, Zhang Guoqiang @演员张国强, Jiang Yan @姜妍二胖, Ni Dahong, Jian Renzi @菅韧姿

#A Good Remedy for a Small Town# Starting October 21st, two episodes will air nightly on CCTV-8 @CCTV剧 prime time slot. VIP members on @iQiyi will receive four episodes at 7:30 PM. Starting October 22nd, VIP members will receive two episodes daily at 7:30 PM.

#SmallTownGoodPrescriptionsExceed6000OniQiyi# 🎉This is amazing news!! The sun shines gently, warmth surrounds us. Ordinary days are accompanied by light, the warmth of everyday life is the most comforting. Thank you for your enthusiastic support, everyone! Stay tuned for the story of this small town every day at 7:30 PM~ #SmallTownGoodPrescriptionsPremiereToday#

Starring: Xiao Zhan @肖战

#SmallTownGoodPrescriptions# Starting October 21st, two episodes will air every night on CCTV-8 @CCTVDrama prime time slot; 4 episodes will be updated daily at 7:30 PM for iQiyi VIP members; starting October 22nd, 2 episodes will be updated daily at 7:30 PM for VIP members.

#SmallTownRemedyPremieresToday# Snowflakes gently tap on the windowpane, branches stretch towards the sunlight, may good things always be with you! 2.32 million enthusiastic expectations!

Starring: Xiao Zhan @XiaoZhan

#SmallTownRemedies# Starting October 21st, two episodes will air nightly on CCTV-8 @CCTVDrama prime time slot; VIP members on @iQiyi will receive four episodes at 7:30 PM. Starting October 22nd, VIP members will receive two episodes daily at 7:30 PM.

#SmallTownRemediesPre-ordersExceed2Million# Streetlights illuminate the night, the lights of the hometown await the start. Two million pre-orders have settled within the small town, quietly waiting for the story to meet everyone.

Starring: Xiao Zhan

#SmallTownRemedies# Starting October 21st, two episodes will air nightly on CCTV-8’s prime-time slot. VIP members on @iQiyi will receive four episodes at 7:30 PM. From October 22nd onwards, VIP members will receive two episodes daily at 7:30 PM.

The enthusiasm for this little town is no joke! The behind-the-scenes bonus content for reaching 1.75 million reservations has been arranged!

Word has it that the people of this little town have suddenly revealed they have “two faces.” Come and see what on earth is going on! 👀

Small Town Remedy has reached 1.05 million reservations! To celebrate, the charm of Northeastern Chinese dialect spoken on set is proving contagious! Is it “陈醋” (chén cù, aged vinegar) or “陈处” (Chén chù, Director Chen)? This is a bit of a brain teaser…

The drama #SmallTownRemedy# will premiere exclusively on CCTV-8 during its prime-time slot starting October 21, with an exclusive online release on iQIYI.

In anticipation of its October 21, 2026 premiere, Xiao Zhan’s upcoming drama “Small Town Remedy” has surpassed one million reservations! 🎉

Mark your calendars! 🗓️ Xiao Zhan’s newest drama, “Small Town Remedy,” premieres on CCTV-8 and iQIYI on Wednesday, October 21, 2026, at 7:30 PM Beijing time!

Who’s excited? ❤️

Just a couple more minutes before tickets go on sale for Xiao Zhan’s NanJing concerts! I’ve heard there’s already an influx of users on the DaMai app, all ready to grab their tickets! The battle for the hottest concert tickets of the year is ON! 🔥

I just hope DaMai’s servers are ready for the incoming traffic! 🙏😂

*Update: Tickets all gone! 3secs after it opened. 🤣 UNREAL!!!!!!!

Xiao Zhan announced his concert “[Exit·Us] Tour”!!!!!! 🥳🤩

⏰Performance Dates:

NanJing:

• 🗓️October 23, 2026 & October 25, 2026
• 📍Dream Blue Youth Olympic Sports Park Gymnasium

ShangHai:

• 🗓️November 6, 2026 & November 8, 2026
• 📍Mercedes-Benz Arena

*sigh* I was born in the wrong place…I wish I can go to his concert…🥹

I’m feeling fomo.

XFX! Let’s learn this dance!!!!! 😄

So much fun! The amazing team at TianWu IDG shared both step-by-step tutorial AND the full choreo they did for Xiao Zhan’s “Whimsicality” MV and it’s hella FUN! 😄

What a GREAT way to spend our Thanksgiving holiday today! 😄

***Choreographed by: @彬子_天舞IDG (@Binzi_TianwuIDG) , 雨鑫 (Yuxin), 粽子(Zongzi)

Whew! I just completed and launched the Xiao Zhan 35th Birthday Celebration Around the World page! 🎉

It took me a long time scrolling, searching, and unearthing so many birthday celebrations from around the world. Finally, I can tentatively say that I think I’ve caught everything! 😅

If you think I’m missing a celebration, please let me know, and please include a link to where I can find the content so I can add it. Thank you! ❤️

Happy 35th birthday, Xiao Zhan. ❤️

It is strange how an ordinary moment can quietly become a turning point in your life.

For me, it was one morning in October 2020, when my television happened to be on the right channel at exactly the right moment. I could never have known then where that small coincidence would lead me — or how much of myself I would unexpectedly discover along the way.

Six years later, I finally tried to put some of that journey into words. What began with a song became something I could never have anticipated. And somewhere along the way, it came to mean far more to me than I ever expected.

These are some of the things I have wanted to say for a long time. So, for your 35th birthday, here they are. ❤️

Happy birthday, Xiao Zhan. May you continue to move through life in your own time, following that curious heart of yours.

My birthday letter to Xiao Zhan: Read Here

As time moves forward, images tell the story of our passion. Year after year, we continue walking together in the name of charity.

Xiao Zhan Fans Xiao Fei Xia 35-City Public Welfare Project

As spring gives way to autumn, photographs capture every step of our journey toward a shared purpose. As seasons change, our passion remains true to the sincerity we felt from the very beginning. The little lights of individual cities have come together to form a galaxy spanning 65 cities.

From the far corners of China to lands beyond mountains and seas, we have gathered because of the same person, turning our affection into heartfelt letters expressing where our hearts belong. Nearly 100 charitable projects have taken root, bringing together the love and goodwill of more than 5,500 people.

This time, we reached out to:

Nursing homes, children’s rehabilitation centres, special education schools, rescue teams, sanitation stations, rural primary schools, families facing hardship, and more.

One city, one act of kindness. Each one brings hope.

This time, we carried out:

Donations of supplies, companionship and visits to offer comfort, educational assistance and mentorship, emergency rescue support, charitable tree planting, and more.

Kindness continues to grow, and every good deed leaves an impact.

Overseas Xiao Fei Xia crossed mountains and seas to bring care and support to places where they were needed. No matter where we are in the world, we stand side by side, turning kindness into action in our everyday lives. Even when separated by the ends of the earth, mountains and seas cannot separate our hearts.

The cities and regions participating in this charitable initiative are listed below in the order of their charity project releases:

Beijing, Kunming, Zhongshan, Zhanjiang, Hefei, Kunshan, Jinhua, Shenyang, Xiamen, Liuzhou, Quanzhou, Weihai, Heilongjiang, Xinyang, Nanjing, Fuyang, Xi’an, Taizhou, Inner Mongolia, Baoding, Australia, Siping, Yibin, Longyan, Zhenjiang, Zhangzhou, Bengbu, Dongguan, Anshan and Liaoyang, Qingdao, Changchun, Chengdu, Nantong, Gansu, Henan, Hangzhou, Shanghai, Jining, Ningxia, Heyuan, Foshan, Hainan, Tianjin, Nanning, Zhuhai, Changsha, Xinjiang, Jilin City, Yangzhou, Jinan, Yantai, Huizhou, Wuhan, Wenzhou, Shenzhen, Dalian, Linyi, Guilin, Zhangjiagang, Canada, Hanzhong, Guangzhou, Baoji, Taiwan, China, and Chongqing, among others.

#Xiao Zhan Charity Journey With You All the Way

Xiao Zhan’s fans advocate for public welfare.

From one city to 65 cities, from within China to overseas, this is not the end, but the beginning of a new chapter.

There is no limit to kindness. There is always more good we can do!

May kindness continue to flourish, and may we always move toward the light.

Walking alongside Xiao Zhan, walking alongside kindness.

Malaysian XFX Xiao Zhan’s 1005 Birthday Project.

October 4th 📍fahrenheit88, Bukit Bintang

October 5th 📍WOLO KL, Bukit Bintang 📍Jalan Imbi, Kuala Lumpur

The Thailand project billboards celebrating Xiao Zhan’s 35th birthday are still available for you to check out! ✨
There are 3 screens with 3 different videos 😊

1️⃣ MBK Mega LED screen, 30 seconds
⏰ October 1-8, 2026
Time: 6:00 AM – 12:00 AM

2️⃣ Central World Zone A entrance screen, 30 seconds
⏰ October 1-7, 2026
Time: 10:00 AM – 10:00 PM

3️⃣ Central World Zone B entrance screen, 30 seconds
⏰ October 1-7, 2026
Time: 10:00 AM – 10:00 PM

Taiwanese fans of Xiao Zhan will be displaying birthday support billboards in Taipei and Kaohsiung from October 1st to 7th! All Taiwanese fans are welcome to join the fun!

Taipei Ximending/Delizhuang: 7:00 AM – 11:00 PM (30 seconds every 10 minutes)
Kaohsiung Liuhe Night Market: 9:30 AM – 9:30 PM (15 seconds every 5 minutes)
Let’s all show our love for Xiao Zhan on this special day!

🇲🇾 Malaysia lights up for Xiao Zhan! ❤️

Malaysian Xiao Fei Xia are celebrating Xiao Zhan’s birthday with special 1005 birthday big screens in Kuala Lumpur! 🎂✨

📍 fahrenheit88, Jalan Bukit Bintang
In front of Uniqlo
🗓 October 4 (Sunday)
⏰ 8:00 AM–12:00 AM

📍 WOLO KL, Jalan Bukit Bintang
Opposite McDonald’s
🗓 October 5 (Monday)
⏰ 7:00 AM–12:00 AM

📍 Jalan Imbi (Cross Junction)
Near Park Royal Hotel & Berjaya Times Square
🗓 October 5 (Monday)
⏰ 7:00 AM–12:00 AM

Ten years of starlight cross the seas, illuminating the city in brilliance for Zhan!❤️
Happy Birthday, Xiao Zhan! 肖战生日快乐！🎂❤️

❤️ From Indonesia with love! 🇮🇩

For this year’s October 5 birthday celebration, Indonesian XFX have prepared a special birthday tribute from Jakarta for our dear Xiao Zhan! Four birthday tribute screens will be on display from October 3 to 5! 📣🎂

📅 Dates: October 3–5, 2026

📍 Locations:

• Lippo Mall Nusantara LED Screen
• SCBD Grand Lucky LED Screen
• SCBD Twin Gateway LED Screen
• Green SCBD LED Screen

👍 Screening Frequency:

• Lippo Mall Nusantara: 15 seconds per screening, 540 times per day
• The other three locations: 15 seconds per screening, 480 times per day

Please refer to the poster for the exact locations and screen details.

If you happen to be in Jakarta during these days, feel free to stop by, take photos, and share your moments with us! 📸❤️

As Xiao Zhan begins another year of life, may everything go smoothly for him, and may he always be healthy, safe, and happy! 🥰🎂

This is such an amazing birthday tribute to Xiao Zhan from ChongQing Xiao Fei Xia! If you are in ChongQing, drop by and check in at:

📍2077 Cyber City, Jiefangbei, Chongqing

CANADA XFX! 🍁It’s our turn!!!! 😄

2026 Xiao Zhan Birthday · The Toronto Birthday Celebration Screen Is Here!

For the fifth consecutive year, Canadian Xiao Fei Xia are coming together to celebrate the birthday of actor and singer Xiao Zhan! 🎂🎂

Once again this year, the celebration is taking place at the prime location of Yonge-Dundas Square in Toronto! The screen is once again the Tec Tower screen directly above Eaton Centre, one of the most famous, hottest, most high-profile, and hardest-to-book screens in all of Canada.

Time: October 4, 00:00–23:59 (Toronto time) Frequency: 10 seconds every 3 minutes, all day Location: Yonge-Dundas Square, Eaton Centre

Special thanks to Xiao Fei Xia from Toronto, Vancouver, Ottawa, Montreal, Calgary, Halifax, Saint John, as well as Xiao Fei Xia from the United States, for your participation and support once again this year. Special thanks as well to @Saimo_ for helping edit the video once again, and to @MICHELLEXFX_1005 for creating the promotional poster.

Mr. Xiao Zhan, the Canadian Xiao Fei Xia wish you a very happy birthday! #HappyBirthdayXiaoZhan1005 Although this world is vast, we will never lose touch with one another.

September gave us so much to celebrate! ❤️🦐

From Xiao Zhan’s 10th debut anniversary and his Studio’s 7th anniversary to new music, VOGUE moments and XFX’s acts of kindness, this month was filled with memories worth keeping.

The September edition of 战在光点·虾报 | Zhan Under the Spotlight: Shrimp Dispatch is here! ❤️🦐Catch up on the highlights, explore new archive pages and see how XFX around the world are celebrating his upcoming birthday. 🎂✨

Read here

Xiao Zhan’s newest EP, “Whimsical” 《异想天开》, has finally dropped! 🎉❤️

Featuring four songs, the EP is currently only available on Chinese music apps. If you have accounts with any of these platforms, you can listen here:

QQ Music
Kugou Music
Kuwo Music
NetEase Cloud Music

If you’re unable to access the Chinese apps, don’t worry, I gotchu! 😆❤️ You can listen directly here while browsing through the website!

Listen here

Happy 7th Year Anniversary to Xiao Zhan Studio!!! 😆Thank you for all your hardwork over the years protecting and assisting Xiao Zhan! ❤️We love you, too!!!! 😘

❤️❤️❤️ VIETNAM XIAO FEI XIA ARE SHOWING UP WITH 11 BIRTHDAY SCREENS ACROSS THAILAND & MALAYSIA!!! 🎉🥳

This year, Vietnam Xiao Fei Xia is going BIG and BOLD! ❤️🦐 Love knows no distance, and sincere wishes can travel far. For Xiao Zhan’s birthday, XFX Vietnam is taking their heartfelt wishes across borders, lighting up 11 LED screens in Thailand and Malaysia to send their love and birthday wishes to Zhan Zhan! 🎂✨

If you’re in any of these areas, go check them out and soak up all the love, excitement, and birthday vibes for Xiao Zhan! 🥳❤️🦐

Details are below! 👇

📍 THAILAND – ICS Mall, Bangkok
🗓 Oct 4–6, 2026 | 10:00–20:00
🖥 4 screens | 64 plays/day | 30s each
📌 168 Charoen Nakhon Rd

📍 MALAYSIA — 7 locations, KL
🗓 Oct 5, 2026 | all day, local time
🖥 7 screens | 200 plays/day | 15s each
📌 Umata (LDP Highway), Ara Damansara LRT, Bangsar (Jalan Maarof), Jalan Ampang, Mid Valley Megamall, Mont Kiara (Publika), Jalan Tun Razak

🎉🦐 XIAO ZHAN’S BIRTHDAY SCREEN IS COMING TO SINGAPORE!!!! 🥳❤️

Singapore XFX, your turn is here!!! 🎂✨ You get THREE whole days to check in and celebrate Xiao Zhan’s 35th birthday! If you’re in the area, don’t miss it! Go see the screen, take some photos and celebrate together with fellow XFX! ❤️🦐

• 📍 Suntec Singapore · Nicoll Corner Screen
• 🗓️ 3–5 October
• 🎞️ 15 seconds / 10-minute loop

Save the dates, Singapore XFX!!! 🎉🥳❤️ Let’s make sure Xiao Zhan’s birthday celebration reaches Singapore too! 🦐✨

Our lovely XFX sisters in Japan have also prepared birthday screens in Tokyo and Osaka to celebrate Xiao Zhan’s 35th birthday! 🎂❤️

If you’re in the area, save the date and time, and remember to check in! 📍✨ What a joyous occasion to celebrate someone so dear to our hearts! ❤️

Check out the additional information below!👇

Xiao Zhan’s birthday screens are ready and currently on standby in the U.S.A.! 🎉 This year, two big screens, one on the East Coast and one on the West Coast, are set to light up in celebration of our Xiao Zhan! ❤️ So, if you’re in the area, remember to check them out and celebrate with us! Details are below:

The new “A Small Town Remedy” trailer is out! 😆

Folks, it looks like we’re in for a super fun ride! 😂 This trailer had me rolling! 😂🤣😂🤣😂🤣 I seriously cannot stop laughing! 😂 Xiao Zhan is an absolute ace at comedy! If this trailer is just a taste of what’s to come, then we’re in for such a treat! 😂

Come on, iQIYI! I need this drama NOW!!! 😭😂

📢 Xiao Zhan’s Brand New EP “Whimsical Ideas”《异想天开》will officially launch on Sept 29! Stay tuned!

AHHHH!!!!! I am so stoked for this! 😆

Xiao Zhan’s VOGUE Silver October Issue has finally been released! This issue also marks Xiao Zhan’s and VOGUE China’s first entry into the VOGUE World Milano Global Project, held in Italy!

Boasting an impressive 19-photo spread and a full-length interview, come appreciate this beautiful feature and discover Xiao Zhan’s fresh perspectives on living in the present and self-identity.

Read More

The fandom is gearing up for Xiao Zhan’s 10th debut anniversary coming up in a little over a week on September 28! How are you planning to celebrate? 😄

This year, Vogue World arrives in Milan, Italy, and the VOGUE global project launches alongside it—each October issue cover will offer a unique perspective on Italian fashion.

This is an afternoon spent with Xiao Zhan, capturing some fleeting moments.

VOGUE October Issue cover coming soon on Thursday, September 17 at 10:05, stay tuned.

Today, Na Ying’s studio posted a documentary of her concert preparation! Enjoy the video clip with English subs! CC for subs😄

To relive Xiao Zhan’s moments as a special guest performer at her concert, visit Na Ying Concert Tour 2026. I have updated a few more videos from that evening! 😄

SoHu Entertainment reported Xiao Zhan was spotted at a dance studio today. He is definitely preparing for a performance! 😄

Let’s wait for official announcements!

Tonight, Xiao Zhan was spotted at Li Yuchun’s “Queen and Dreams” concert in Beijing! He was enjoying the concert from the VIP area with his parents and his best friend, DaBo. 😄

Zhan Zhan also sent congratulatory flower bouquets to Li YuChun on both September 5 and September 6! 🌹❤️

As Xiao Zhan’s 35th birthday approaches, the countdown has officially begun with CXFX’s 35-City Donation Project! 🎂❤️

Just like past birthday donation projects, all the merits accumulated through this initiative are gifted to Xiao Zhan in the form of blessings.

Wishing him good health, smooth sailing, and a very happy 35th birthday! ❤️✨

Visit Xiao Fei Xia 35-City Donation Project 2026 for more!

August gave us bright lights, warm smiles and a whole lot of love! ✨❤️ The latest edition of Shrimp Dispatch has arrived—come revisit the little moments that made August shine. 🦐

Read more

Xiao Zhan’s newest campaign for GUCCI’s Primavera Collection has launched, and his third hand-painted GUCCI wall has been revealed! 🎨✨

If you’re currently in Shanghai and want to check out this spot, here are the directions:

📍 Take Line 12 to West Nanjing Road Station and exit at Exit 13!

Xiao Zhan’s newest song is out on QQ, KuGou, KuWo, JOOX, Spotify and iTunes! 😆As the 48th WorldSkills Competition Promotion Ambassador, Xiao Zhan lends his bright and smooth vocals to cheer this year’s competition on! Check it out!

On August 22, 2026, Xiao Zhan made a surprise guest appearance at the Beijing opening concert of Na Ying’s I Came Because You’re Here tour, held at Wukesong. This marked Xiao Zhan’s first time appearing as a guest performer at another artist’s concert. Visit the Na Ying Concert Tour 2026 page to relive the memorable events of that evening!

SCREEN 1: Tsim Sha Tsui — Carnarvon Road Large LED Screen

• Screen Address: LED wall, 1st–3rd floors, 53 Carnarvon Road, Tsim Sha Tsui, Hong Kong
• Display Time: August 19, 08:00–23:00
• Display Frequency: Once every 5 minutes, 15 seconds each time
• Video Format: 15-second animated/video display
• Screen Size: 9.1 m (W) × 18.5 m (H) = 168.35 m²
• Organizer: 沪战大小姐

SCREEN 2: Mong Kok — Argyle Large Screen

• Screen Address: 598 Shanghai Street, Hong Kong
• Display Time: August 19, 9:00 AM–10:00 PM
• Display Frequency: Once every 10 minutes, 15 seconds each time
• Screen Size: 13.2 m × 17.7 m = 233.64 m²
• Organizer: 沪战大小姐

SCREEN 3 — Five-Screen Display:

Causeway Bay — Matheson Street Large LED Screen

• Screen Address: 3 Matheson Street, Causeway Bay, Hong Kong
• Display Time: August 19, 8:00 AM–11:00 PM
• Display Frequency: Once every 5 minutes, 15 seconds each time
• Screen Size: “The screen is too large — the dimensions won’t fit here.” 😄
• Organizer: 沪战大小姐

YSL Hong Kong event trending party tonight! If you’re on X, take note of the tagline and hashtag! We’ll start the party as soon as Xiao Zhan Studio makes their first post!

Hong Kong YSL is ready to receive Xiao Zhan and XFX tomorrow! Check out the event location!!!! So excited for fresh Zhan Zhan tomorrow!!!!!

Do you smell the air? It’s a whole lot sweeter because Xiao Zhan is there! 😆

Some loves need no words. ❤️

The tiniest Xiao Fei Xia, with their little smiles and innocent eyes, already know exactly who they love. 🥹🐰

Perhaps that’s the sweetest thing about Xiao Zhan — his warmth reaches people of all ages, even the very little ones who may not yet know how to say his name, but somehow already know how to smile when they see him. ❤️

The Infinite 10 Days wrapped up! And new materials are coming in like a tidal wave!!!! Hope over to The Infinite 10 Days drama page for the latest goodies!

🦐 战在光点·虾报 | Zhan Under the Spotlight: Shrimp Dispatch – July Issue is Here!

The July edition has officially arrived! 🎉

This month’s issue is filled with stories celebrating kindness, creativity, and community.

Whether you’re catching up on the latest news or discovering something new, I hope you enjoy exploring this month’s edition.

Read more

The web story film Mo De Xian has officially been scheduled for release on August 1 and will stream exclusively in the “Ju Hao Kan” big-screen on-demand section.

The complete work consists of three episodes. This time, the full Director’s Cut will be released all at once, allowing viewers to binge the entire story in one sitting and fully immerse themselves in the experience. It also marks a brand-new way to enjoy premium web story films on the big screen.

Read More

Happy 1 year anniversary to the name change!!!!! 😆

The Shanghai 48th WorldSkills Competition Executive Bureau and WorldSkills International jointly announced that Xiao Zhan had been appointed Promotional Ambassador for the 48th WorldSkills Competition! Congratulations Xiao Zhan!

Relief and rescue efforts are still ongoing following the July 6 floods in GuangXi. On the same day, Xiao Zhan, along with other artists, donated through Huang XiaoMing’s Joining Hands for Tomorrow Charity Foundation to support relief efforts.

As part of the “Joining Hands for Tomorrow” relief initiative, they donated funds to support the distribution of 4,000 family emergency supply kits to flood-affected residents. Each kit included emergency blankets, raincoats, disinfectant, medical supplies, towels, flashlights, and other essential daily items.

In response to the disaster, Xiao Zhan’s fans, XFX, acted quickly, organizing emergency relief supplies and dispatching them to the affected areas at the earliest opportunity.

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The “Longest Promise” is one of my favourite Xiao Zhan dramas and I can’t believe it’s been 3 years since it aired! Happy 3-year anniversary Shi Ying!

Congratulations Xiao Zhan on being appointed as Promotional Ambassador for the “Ju Hao Kan” Big-Screen On-Demand Zone! Here, Xiao Zhan attended the Launch Ceremony and First Content Lineup Announcement on the afternoon of Jun 26, 2026.

✨ Where Zhan meets the light, and shrimp gather the signals, a new monthly ritual begins today!

🎉 I’m thrilled to announce that 🦐 战在光点·虾报 | Zhan Under the Spotlight: Shrimp Dispatch has officially launched this morning! The very first issue is now live. I’m so excited to share this new monthly newsletter with fellow Xiao Fei Xia around the world—a space to celebrate Xiao Zhan, his work, and the warmth of our global community. ☀️🦐

I hope you’ll enjoy reading it as much as I’ve enjoyed creating it!

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A little Xiao Zhan sunshine arrives every month🦐

Launching on June 30: 战在光点·虾报 | Zhan Under the Spotlight—a free bilingual monthly newsletter with news, quotes & reflections. Subscribe & share with XFX! 💖

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Xiao Zhan joins fellow Magnolia Awards nominees in the official promo video as the countdown to the 2026 Magnolia Awards enters its final stretch! ⏳🏆

Xiao Zhan wishes everyone a Happy Dragon Boat Festival! 端午安康!

Chao Neng announced Xiao Zhan as their Global Brand Spokesperson!

Xiao Zhan wishes all students a successful university entrance examination!

A huge congratulations to Xiao Zhan for being nominated for “Best Actor” at the 2026 Magnolia Awards!!!!! 🥳

We are so proud of you, and we know you’ll take this nomination as even more motivation to keep working hard, continue honing your craft, and carve out your place in the acting world!

Legend of Zanghai garnered 6 nominations at the Magnolia Awards!

• Best Director — Zheng Xiaolong, Cao Yiwen
• Best Actor — Xiao Zhan
• Best Supporting Actor — Huang Jue
• Best Cinematography — Pan Xing
• Best Art Direction — Liu Chengyi

At Xiao Zhan’s request, Asian Arts Film Festival event staff removed any yellow signs along the red carpet route before he made his appearance. This is completely understandable, as Xiao Zhan’s official brand color is red, not yellow. And like any brand protecting its identity and visual image, anything that did not align with Xiao Zhan’s brand identity was asked to be removed.

The event organizing team handled the situation professionally and efficiently, actively ensuring that the wishes of their most high-profile guest were respected while maintaining order and consistency throughout the red carpet. Their coordination and attention to detail helped ensure the event proceeded smoothly, and they deserve recognition for a job well done.

For future reference, anyone wishing to support Xiao Zhan should bring red Zhan banners, as red is his official brand color. Yellow banners will likely be asked to be removed, and attendees carrying them may be asked to leave the area. Respecting Xiao Zhan’s brand identity helps ensure a unified and supportive atmosphere for everyone at the event.

Congratulations to Xiao Zhan for winning Best Leading Actor in the main competition section of the Golden Petrel Award at the 2026 Asian Art Film Festival! 🥳

恭喜《2026亚洲艺术电影节》金海燕奖主竞赛单元最佳男主角肖战!🥳

The 2026 Asian Art Film Festival page will launch soon once I’ve finished collecting and compiling all the videos to commemorate this memorable day! Stay tuned to the Newest Site Updates bulletin for the link, and let’s celebrate another milestone in his career together once again!

A new TODS campaign is coming!

A reunion, a new chapter. TOD’S Creative Director Matteo Tamburini, together with global brand ambassador Xiao Zhan, presents the TODS·X inspired creation, imbued with the spirit of craftsmanship.

Coming May 19th.

Tonight, let’s celebrate another milestone with Xiao Zhan! The 33rd College Student Film Festival《第33届大学生电影节》will be broadcasted tonight at 9:05pm BeiJing time!

This May Day, join CCTV News and Xiao Zhan in your cinematic journey through Chongqing.

Congrats to Xiao Zhan on becoming the Brand Spokesperson for HUAWEI SAIC Z7.

AMAZING NEWS!!!! In just a day after the announcement, “Infinite Ten Days” (十日终焉) has become the first series to surpass 100 million on Weibo’s popularity index during its pre-release buildup period!

The cycle continues—waiting quietly for our next meeting.

《十日终焉》开机大吉! “The Infinite 10 Days,” starring Xiao Zhan as Qi Xia, begins filming today! Visit the drama page for the latest updates! 😄

Xiao Zhan attended NARS new product launch in Shanghai on Mar 21, 2026. Visit NARS Private Event: NARS Painted Skin Event for all the highlights from the event. This event also marks Xiao Zhan’s fifth year anniversary collaborating with NARS and celebrates another contract renewal!

Tune in to the SMG Television Series Quality Awards 2026 today, broadcast on DragonTV at 9pm Beijing time, and witness Xiao Zhan being awarded the Outstanding Quality Star / SMG Best Actor Award for Legend of Zang Hai!

Xiao Zhan will see you at Milan Fashion Week 2026 soon!

Today marked the start of an exciting and eventful day for I-XFX! During the day, everyone gathered in front of the Duomo di Milano, all decked out in red, for a group photo. This was followed by an exclusive I-XFX private screening of GeZhi Town, after which everyone headed to the TOD’S venue to begin decorating and staking out their spots.

Xiao Zhan, we can’t wait to see you — and we hope you’re looking forward to seeing us too! ❤️

The Tram of Love

• The tram of love, traveling through Milan
• Time: February 19 to March 20
• 6 lines
  • 2 way 3 way
  • Bus routes 12 and 16
  • Bus routes 24 and 27
• This tram will travel through the most bustling and vibrant city centre of Milan

Large Screen LED Monitors

• The Maxi Urban LED
• Time: February 25 to February 26 (8:00-22:00)
• Location: CORSO COMO 6
• The Maxi Urban LED is located in Corso Como, in the heart of the iconic design district in Porta Garibaldi neighborhood. It connects Piazza

• Time: February 26 to February 28 (8:00-22:00)
• Location: RIPA DI PORTA TICINESE 51

Xiao Zhan is already off to Milan for Fashion Week 2026! He will be at both GUCCI and TODS fashion shows on the 27th! I know three XFX sisters who are already there in Milan to welcome him! Bring our love for Xiao Zhan with you and hollar his name loud and proud!!!! Xiao Zhan, we love you!!!!

IXFX is ready to welcome Xiao Zhan to Milan for Milan Fashion Week 2026! If you’re in Milan, be sure to catch route 16 tram! This tram will run for a month through Milan!

We’re in for another Xiao Zhan stage performance treat! Tune into BRTV on Chinese New Years Day on February 17 at 7:30pm!

Xiao Zhan officially announced to attend the 2026 China Audiovisual Festival airing on February 7, 2026!

Xiao Zhan is officially announced to attend Weibo Night 2025! Happening on February 5 at 12:30 pm BeiJing time, staytune!

Congrats to Shiny Meadow’s spokesperson Xiao Zhan and Shiny Meadow for the new collab!

XFX are a talented bunch! This fan-made support song by @月亮也有光 (Weibo), “Just This One Second”, was specially written for Xiao Zhan. The lyrics truly sing out the emotional journey of so many fans.

XFX and their precious Zhan Zhan have supported each other all the way to today, and it really hasn’t been easy. “You taught me to use sincerity to cut through lies; even through pain, fireworks will still bloom.” “I only wish that the heavens would favor him for one second, just this one second.” XFX are truly both talented and passionate.

Happy New Year, Xiao Zhan! 🍾🥂🎉 May the new year open gently before you, bringing steady health, bright beginnings, and journeys filled with wonder. May each step be met with grace, each dream find its way forward, and may you rise ever higher as the world unfolds around you.

I got your auto-reply weibo message again😘

I got Xiao Zhan’s New Year pop up blessings on weibo! hehehe 😁 This year I remember to screen record it! And I played it three times! Important messages must be repeated three times!