On December 20, 2019, FILA joined forces with American designer brand 3.1 Phillip Lim to hold a fashion show for their Spring/Summer 2020 collaborative collection at the Minsheng Art Wharf in Shanghai. The theme was “Global Citizen.” Xiao Zhan attended the show as an invited guest and also participated in the promotional activities leading up to the event.
Promotional Activities: Xiao Zhan released a promotional video inviting fans to join him on the FILA X 3.1 Phillip Lim “Global Citizen” fashion-show journey. The official account also promoted the event through the topic “Watch the Show with Xiao Zhan.” After the show, Xiao Zhan posted on Weibo saying that he was very happy to have been invited by FILA to attend the show.
Show Look: Xiao Zhan appeared in a FILA sportswear set featuring a white base with bright yellow accents, paired with FILA ADE retro chunky sneakers in a matching color. His overall look was described by media and fans as a simple yet lively “sporty senior” style.
On-site and Interviews: Xiao Zhan was interviewed at the show by several fashion media outlets, including SuperELLE and ESQUIREfine. He shared his thoughts on the show, his preferred clothing styles, and his views on the presentation. Other guests attending the show included Zeng Li, Xiao Yuliang, and UNINE members Guan Yue, Jiayi, and Hu Chunyang.
Overview of the Show and the Collaborative Collection
- Event Theme: The FILA X 3.1 Phillip Lim Spring/Summer 2020 collaborative fashion show was themed “Global Citizen,” exploring the trend of high-fashion sportswear.
- Show Design: Inspired by an athletic track, the show incorporated dazzling lighting and sound effects to create a futuristic runway environment featuring neon installations.
- Collection Style: The collection combined FILA’s classic sportswear elements with 3.1 Phillip Lim’s refined, fashionable retro aesthetic, incorporating tie-dye and digital-printing techniques to create a sense of technology and modernity.
Xiao Zhan’s Appearance
- Show Look: Xiao Zhan appeared in white sportswear, giving off a fresh and youthful vibe. He was described by media and fans as “Senior Xiao.”
- On-site Interaction: Xiao Zhan watched the show attentively, with several media outlets capturing his focused expression. Related videos and photos circulated widely on social media.
- Promotional Buzz: That evening, the topic of Xiao Zhan attending the show appeared on the hot-search rankings, while his outfit was described by fashion media as “textbook boyfriend style.”
Other Guests and Subsequent Promotion
- Guests in Attendance: In addition to Xiao Zhan, Zeng Li, Xiao Yuliang, and UNINE members Guan Yue, Jiayi, and Hu Chunyang also appeared at the show.
- Media Coverage: Major fashion media outlets, including Harper’s Bazaar, VOGUE, and men’s uno, covered and promoted the show.
- Brand Collaboration Background: The collaboration represented a deep partnership between FILA and 3.1 Phillip Lim, highlighting FILA’s expansion into the high-fashion sportswear sector.
