Everyone Is a Volunteer public welfare campaign
November 19, 2019
Xiao participated in the fourth “Everyone is a Volunteer” 《人人都是志愿者》public welfare campaign, calling for attention to the autism community. public welfare campaign. He lent his voice in support of a charity T-shirt inspired by European Wildcat, a painting by outsider artist Yang Chuanming. Together, we are working to help children build a path toward lifelong employment.
A Life’s Adventure (奇遇人生) Charity Campaign: Caring for Left-Behind Children
Nov 13, 2019
In 2019, Xiao Zhan participated as a charity advocate in the #A Life’s Adventure (#奇遇人生#) project initiated by the Tencent Foundation, calling on society to pay attention to the challenges faced by children left behind in rural mountainous areas. He posted a charity message on Weibo, emphasizing the importance of protecting children’s innocent childhoods, and worked alongside artists such as Zhou Xun and Song Jia to spread awareness and kindness.
The project focused on children’s education and development, aiming to create life-changing “adventure opportunities” for vulnerable groups.
I must have done something great back then! 😎 I am Xiao Zhan. I, together with #ALifesAdventure# and @TencentFoundation, appeal to pay attention to the left-behind children. Let us help the children in mountainous areas realize their dreams and protect their innocent childhood.
~ Xiao Zhan weibo post
Crest Operation Smile
August 29, 2019
On August 29, 2019, as Crest (佳洁士) Brand Ambassador, Xiao Zhan participated in a campaign supporting Watsons’ Operation Smile initiative, helping provide care and support for children born with cleft lip and palate.
Book Road Project《书路计划》
May 14, 2019
The “Book Road Project” (书路计划) was a public welfare initiative that Xiao Zhan participated in as a charity advocate in 2019. The project aimed to raise funds for electronic reading devices and digital book resources for children in impoverished areas, helping address the lack of available reading materials.
1. Project Content and Goals
As the “Book Road Project Charity Advocate” (书路计划爱心倡导者), Xiao Zhan publicly called on people through Weibo to pay attention to the reading difficulties faced by students in underprivileged areas.
The project was jointly initiated by the China Foundation for Poverty Alleviation (中国扶贫基金会, now known as the China Foundation for Rural Development) and Sina News. Its core goal was to use social support to gather electronic reading devices and book resources, creating “warm digital libraries” in regions lacking educational resources, allowing reading to light the path of children’s growth.
2. Charity Actions and Social Impact
Fan Support and Project Outcomes
Xiao Zhan’s fans actively responded to his call and helped raise resources through various support activities, including events such as the Tencent Doki Creative Confession Competition (腾讯doki花式告白大赛).
In May 2019, the fan community successfully helped provide:
- 50 electronic readers
- 500 embedded e-books on each device
These resources directly benefited children in impoverished areas.
Extension of the Advocacy Message
During his advocacy, Xiao Zhan emphasized the idea that:
“Love is a lighthouse that can illuminate the road ahead through the darkness.”
He encouraged the public to live their own lives well while also spreading warmth through small acts of kindness.
This message continued to influence fans. For example, some people shared that they used phrases such as “work seriously and continue reading” as personal mottos to motivate themselves.
3. Project Background and Timeline
The Book Road Project was primarily active in 2019. For example, Xiao Zhan first released his public advocacy message on May 14, 2019.
Although fans have continued to revisit and archive information about the project in later years (such as archived content in 2024), there is currently no publicly available information indicating that the project has continued as an ongoing official campaign.
The project focused on poverty alleviation through education, using digital methods to overcome geographical limitations and provide children in remote areas with access to reading resources. This approach closely aligned with the social trend of “Internet + Public Welfare” (互联网+公益) at the time.