Milan Fashion Week 2024

Xiao Zhan holding his own in English conversations

International Xia Fei Xia Welcomes Xiao Zhan to Milan

To celebrate and welcome Xiao Zhan to 2024 Milan Fashion Week, once again XFX from all over the world got together in a collaborated effort to launch digital screens all over Milan as well as two large screens in the following areas:

Corso Matteotti 4

  • Duration: Feb 22-24 from 8am-10pm. 
  • Rotation: 500 times per day, 10secs each time
  • Getting there: 8-10min walk from the cathedral

Piazza San Babila

  • Duration: Feb 22-24 from 8am-10pm.
  • Rotation: 500 times per day, 10secs each time
  • Getting there: 8-10min walk from the cathedral

Digital screens

  • Duration: Feb 19-25 from 6am-10pm
  • Rotation: 2 times per minute, 10secs each time; 1920 times perr day
  • 80 double-sided digital screens spread out in high traffic areas
  • Area covered is circled on the google map below.

As of Feb 19, XFX have been checking in to Xiao Zhan’s digital screens sprawled out all over Milan’s high traffic areas. I wonder if anyone was able to check in to all 80 locations? That would be such a feat!