This is a collection of testimonials about Xiao Zhan collected from both expired past endorsements and ongoing present endorsements as well as photographers who had worked with him for magazine shoots or endorsement shoots.
| Endorsements | Photographers & Interviewers |
Endorsements
AHC (2018)
*expired
Indigo Hotel (2019)
*expired

[Xiao Zhan] is a guy who would stay behind to help put away the equipments after finished filming contents.
Kai Xiao Zao
He conveys to us his professional and focused spirit and his acting skills. And this time I am very fortunate, together with our group of actors, to be able to do a scene with actor Xiao Zhan. Not only can he quickly get into the role. He can lead our team of actors to get immersed into a scene in a short period of time to come up with very good work. As we progressed, we would sometime NG. But during the NG process, he would take the initiative to chat with us to take away our nervousness. At the same time, the topic of convesation was also about the concept we want to convey in our entire work and highly relevant to our story.
Kai Xiao Zao commercial team and actors
Tasogare (2021)
*expired
Audience 1: I just heard in the live broadcast room that the girl who made the coffee said that she was too nervous when she was frothing the milk, and some of the foam flew out in the middle. Zhan Zhan saw it and spoke to her, told her not to be nervous and to take her time. Zhan Zhan is so considerate.
Livestream audiences
Audience 2: Watching the live broadcast, the barista lady said that when making the third cup of coffee, the frothed milk was not successful, and she was so nervous that she sweated. Then Brother Zhan kept telling her gently: It doesn’t matter, don’t be nervous……soothing her mood. Precious [Zhan Zhan] is really very gentle. To meet such a person will make work so happy!
Precious Xiao Zhan, you really deserve to be loved.
TsingTao

Filming experience Last year, I had the honor of filming a Tsingtao Beer commercial with actor Xiao Zhan. He is super handsome and nice!
An actor in Tsingtao beer ad
Wedgewood
Xiao Zhan, as a famous Chinese celebrity, is our partner. And he has a similar thought. He is constantly pursuing breakthroughs in design. He’s working with amazing brands just like Wedgwood. So it is a perfect partnership. So we are really excited to continue the partnership with Xoiao Zhan and Wedgwood, and make him now our global ambassador!
Sjoerd Leeflang, Wedgewood’s VP
Zhen Guo Li (2021)
*expired

First Weibo post of the year, to a smooth-sailing year ahead with MengNiu and Xiao Zhan. This is my 7th time filming Xiao Zhan. He is still the same Xiao Zhan who listened carefully, worked hard to cooperate and took care of the staffs! Watching his New Year’s Eve countdown gala stage last night reminded me of that early summer evening when we filmed Cosmopolitan e-magazine “Listening to the Wind” two years ago. In order to catch up with the density of light in the sky, he ran all the way down from the shore, with a silly grin, chasing the light. After we finished recording the video at night, before I left, Xiao Zhan took the initiative to come over, gave me a hug, thanked me and said goodbye. I still remember saying to him that I’m already sweaty and stinky from the the beach. He smiled and said, “So what?” This is the the Xiao Zhan that I know. 2020 has finally passed. After experiencing the cold winter, midsummer will always arrive. Let the fire in you burn before summer arrives.
Jiang WeiShun, a videographer who worked with Xiao Zhan on a COSMO photoshoot
Zenith
*expired
Zwilling
Ad Directors
Very good! Very nice! Extremely peaceful, equals, very friendly back and forth communication. And their communication is very professional. They will have everyone discuss and make decisions together internally. And they have their processes and systems. And their rules are consistent. Working with them, I feel it’s very obvious that everyone is very professional.
A staff member who worked on Breo, Usmile and other past endorsement commercials with Xiao Zhan
Photographers & Interviewers
“Because when he arrived, the weather wasn’t very good. It was raining during Milan Fashion Week. We heard he caught a cold, but he still pressed on
~ A photographer at TODS Milan Fashion Week 2024
“Xiao Zhan is humble, kind, and good looking.”
CiGa Long, Manager of Neuf Mode Magazine
“So I think Xiao Zhan has a clean and warm quality. He may seem cold and quiet, but he actually cares deeply for everyone. He has always maintained his purity. I want to use this video to tell everyone that you didn’t follow the wrong person.”
Feng, Neuf Mode Magazine

That “top stream” person is extremely, extremely good. He also worked extremely hard last year, continuously doing advertisements, the degree of completion makes him the best artist ever. Speaking of our photoshoot this time, this top stream was very professional that day. He was very dedicated during the on-site shooting. Let me tell you directly: It’s Xiao Zhan. We shot a lot of outfits, and he did a very good job. (After I finish my work) I would leave if I have something else to do later. While leaving, he still came over to say goodbye to me, to thank me. So polite, such a dedicated artist. I feel particularly good about such a good person. I have photographed a lot of young (artists). He is the one who gives me the best feeling. Just like when we were shooting in the alley that day, everyone saw the photo I posted where I was shooting up from below. That alley is a very cramped space. I sat on a small platform and kept switching cameras. There were not many people at the scene. After I finished shooting, I said OK, that’s it. Generally, artists would just say a thank you and leave directly. Xiao Zhan took the initiative to reach out and pull me up. It’s just a tiny detail, I feel this boy is so sincere and real. I feel these are things a lot of outsiders cannot see. I saw him for the whole year last year, from day to night shooting advertisements, how exhausted he must be. But he really wanted to be the best, most complete, and competent artist that he could be. I am particularly fond of Zhan Zhan, because I honestly think Xiao Zhan is a very good artist.
A photographer who worked with Xiao Zhan on a photoshoot

BAZAAR staff
In Shanghai in December, there was a drizzle of rain in the morning. Everyone was shivering in the cold outdoors wearing down jackets. He wore the minimum spring clothes and shot for several hours without saying a word about the cold from beginning to end, until he was filming a series of videos on a horse, and after sneezing several times in a row, I realized that he was actually too cold…
The production team collectively became fans of GRAZIA Boyfriend Xiao Zhan.
GRAZIA staffs
~~~~~
Hubert became a fan immediately after filming Xiao Zhan, so staytune for GRAZIA Boyfriend issue.

I have a precious wrap up photo with Teacher Xiao.
Magazine photoshoot staffs
After taking the wrap up photo, Teacher Xiao kept bowing and saying “Thank you for your hard work” to everyone, and then we all started bowing to each other. “Thank you for your hard work, thank you” was everywhere. The set was once in chaos and everyone was going crazy bowing. The scene was difficult to control. After finally regaining his composure, he changed his clothes and came out. He began to say goodbye frantically, clasped his hands together, and started to say “Thank you for your hard work, hard work” again. Well, well, well, the set fell into chaos for the second time…

Because of work, I met Teacher Xiao twice. The first time was in 2017. On that day, another member of the group was interviewed first. As a result, due to various reasons, the interview lasted longer than expected. When it was his turn, it was actually more than ten minutes delayed from the scheduled time. Generally speaking, even if it is a consecutive interview, we will be ready and the staff will call him over. We didn’t expect as soon as the last interview ended, he immediately opened the door and came in without being called in Then we found out that he had arrived on time. At the door of the interview room, because he knew it was not over inside, he kept waiting at the door. When he came in, his face was not unhappy at all. Instead, he smiled and said to his bandmate, “Wow, you guyyys took a long time?” (Something like that, it’s been so long that I can’t remember clearly). After the interview, I asked if if we could take a photo together, and he agreed without even thinking about it. He smiled brightly and said, “Okay, okay.” He is really nice.
Interviewer for Spicy Orange
The second time I saw him was during The Untamed’s promotion period last year. Although I was only responsible for side shots that time, judging from his tone and attitude when talking to his colleagues, and his overall state, he was exactly the same as the last time I saw him, unchanged, honest, sunny, and cute.
Whether he is unknown or famous, he is still Xiao Zhan.
After saying so much, I actually just want to say that Teacher Xiao Zhan is really good and he deserves to be liked by everyone.











